Marketing

The subject of Marketing can be a lifelong study.  So much material, so many ideas, plans, platforms...but in this post I'd like to highlight the most fundamental, simplest tips that are so important you should drop everything you're doing and do a critical examination of your marketing with these in mind:

1. Guys, do a marketing edit of everything you have out there.  Look at your marketing through the eyes of your customer.  Look at your website, social media pages, google page, actually google your own business, look at your business cards, even your email signature.  Correct mistakes, update any information that has changed since you first started your business, look at your "about me" or business description--does it make sense to your customer, is your location on google maps correct...have a friend look at your pages for you and give you honest feedback.
2. Now lets talk about CLARITY--do your website, social media posts, etc. say who you are and clearly say what you do? If a stranger who doesn't know you or anything about your business stumbles onto your page, can they quickly understand what you do, what you sell, what you represent?  Someone once told me that your marketing should be so clear as to be understood by a 12 year old child from another country that doesn't know your language.
3. And third, for today, (because this by far is not the last you will hear on this subject!)How easy is it to do business with you? Do your customers know how they can buy what you're selling? Really.  I mean it.  Is it crystal clear to everyone (not just you)--do they know where to click, how you take payments, how they receive your product, where to go, what they need to do when they get there?  For brick and mortar, customer experience should be your highest priority.  Did you know there are customers who will not enter a business if they're not sure which entrance to use?!? Or if they're not sure if you're open, or if they don't know if they can afford what you sell, or if they're not sure WHAT you sell...etc.  Yes, there are all those customers who already buy from you, who know what to do and are loyal. If you want to reach ALL your potential customers, have your marketing work FOR you, not against you. 

Hope this is helpful!

Amy