How COJEC can help your small business:
Could you start a business without writing a business plan? Yes. Is it recommended? No. The process of writing a business plan will force you to think carefully about your ideas and plans and will help you evaluate whether it makes financial and practical sense. Business plans are not static; they will change as your business and the business environment change around you. It’s important to continually review and update your business plan to adjust for these changes.
Marketing is how you establish your business presence or brand, the way that you communicate the value of your product or service to your target audience, and how, where, and at what price you sell. Everything from your business name to your logo, the words and messages you choose, your packaging, signage, website, location, and more all feed into your overall marketing and your unique brand. Will your customers primarily find you through online searches, through word-of-mouth references, seeing a logo and phone number on a car or work truck, or by walking past your storefront? There are different marketing tools that will be effective for different customers.
Process, performance, and outcome goals have a linear relationship. This is important because if you achieve your process goals, you give yourself a good chance to achieve your performance goals. Similarly, when you achieve your performance goals, you have a better chance of achieving your outcome goal. Having a definite goal enables you to focus all of your energies towards achieving it. When you make a conscious decision of achieving a certain goal, even your powerful subconscious is stirred and it starts devising ideas and developing strategies to lead your ambition to fruition.
Networking is important, but it doesn’t have to be as intimidating as you think. Simply put, networking means building connections with other professionals. Networking should always be beneficial to both parties. The reasons why networking is important are: a better reputation, increased visibility, a stronger support network, improved business growth and more impactful connections.
Ways we help:
At COJEC, we are here to support and encourage you as an entrepreneur, answer or get answers to any of your business-related questions, and connect you with experts and resources to help you along your business journey. We look forward to working with you!